The Internet we know now had its infancy around the late 1990s, but since then, running a business online has become such a ubiquitous idea for many that the idea of a business not being online is just about unthinkable.
So, why is it important for you to have a professional website for your business? Let’s take a look at some of the key benefits a website would bring you and your customers.
1) Convenience. While there is something to be said for the ability to actually talk to someone face-to-face while doing business, and taking time off during lunch hour to browse a brick-and-mortar shop or two, it’s a safe bet that a good many of your customers have Internet access, both at home, at work and on their mobile devices. Shopping online is convenient, especially for those who can’t get to your brick and mortar address during normal business hours. Plus, having a web presence allows you to not only sell to everyone in the world in general, not just those within a certain radius of your town.
2) New & Different Marketing Tools. You still have the “old school” tools available to you for marketing and advertising, but having a professional website allows you to take advantage of all the online marketing tools out there—including social media–that would be right for your business.
3) Credibility. Having a professional site for your business impresses people because the Internet is essentially the go-to source for reviews of your business, and to see just how trustworthy you are. A website also allows you to place testimonials on your site so any potential customers looking for businesses similar to yours will see, in written form, what your business has done for others.
4) A Good First Impression. Whether your brick-and-mortar business is new, or has been around a while, one fact always remains: Not everyone will get to see the inside of your store, but you want to create more sales for your business. Building a website will not only help you gain these sales, but namely, a professional website with a proper domain name that’s expertly coded and arranged to be user-friendly on all devices will put your best foot forward with regards to presentation of all your website content.
Having a professional website will not only boost sales, but it will boost your business credibility, create convenience and a good first impression with all potential customers world-wide.